We know that finding academic literature and conducting research is an important part of completing most of your assignments. On this page you will find a variety of relevant sources which we hope will help with your studies. Remember to also check out our referencing guides.
Are you new to RGU? Have a look at our 'Welcome to the Library' pages for on campus students and online learning students!
Don't forget, you can always join one of our workshops or contact us if you get stuck or just need some help, we're happy to advise!
Browse the collections
Why not check out our extensive collection of books and e-books related to your area of study?
Remember that you can always search for specific books or topics using our LibrarySearch Tool.
Your Library Workshops
We offer free, informal workshops on various Library topics throughout the academic year and we would encourage you to come along if you'd like to improve your skills in:
- referencing correctly
- using the new LibrarySearch tool
- efficiently using effective search strategies to find relevant material for your assignments
- using RefWorks
If you have a specific question, or want a 1-1 discussion with us, you can also pop over to one of our drop-ins! They usually run in the mornings and afternoons, when we're not delivering workshops. Check out the KnowHOW Timetable for more details on dates and times. No need to book an appointment, just show up!
Here are the upcoming Library KnowHOW workshops relevant to Marketing. We hope to see you there!
Useful Links
Google Scholar
Google Scholar can be a useful additional source when looking for journal articles. While our collection includes access to around 53 million journal articles (and growing!), unfortunately we will not have access to all materials you find on Google Scholar, so remember to check whether we subscribe to the resources listed in the results.
All our databases
Did you know that we currently subscribe to over 200 databases covering all subject areas taught in RGU? And you can access them for free! Have a look through our extensive list and discover something new!
A-Z LIST OF DATABASES- Business Source Complete This link opens in a new window
- database covering all aspects of business and management.
- includes both full-text and abstracts, material includes journal articles, magazine articles, market research, company reports and more.
- Emerald This link opens in a new window
- a selection of journals covering business & management, librarianship, marketing, property, industry, engineering and training.
- full-text for current titles is 1994 - present with backfiles 1898 - 1993, some abstracts also available.
- Mintel This link opens in a new window
- market research / industry reports on UK consumer goods markets.
- you will be asked to aree to the terms and conditions when you first log in, please note these and ensure you follow them.
- IBISWorld This link opens in a new window
- includes market (industry) research reports and business environment profiles in a range of sectors.
- covers a range of countries including UK, US, Canada, China and others.
- please note there are some limits on the number of downloads for RGU and for individuals but all reports can be read online. RGU has a daily download limit of 50 reports for all users. Individuals have a daily download limit of 10 reports and a weekly limit of 30. If you are unable to download it is likely one of these limits has been reached, please try the following day or contact library@rgu.ac.uk for advice.
- Henry Stewart Talks: Business and Management This link opens in a new window
- videos of online lectures, and some case studies, on a range of topics related to business, finance, marketing and management (regularly updated).
- International Newsstream This link opens in a new window
- information from more than 660 of the world's top newspapers, plus additional newswires and news sites.
- Taylor & Francis Online This link opens in a new window
- full text journals in business, humanities, social sciences, and science, technology and medicine.
- also includes free archives in geography, planning, urban and environment.
- Wiley Online Library This link opens in a new window
- full-text journals and eBooks covering a large range of subject areas.
- ScienceDirect This link opens in a new window
- full-text journals from Elsevier, in life and physical sciences, business, and other subjects.
- abstracts from other core scientific and technical journals.
- Food Science Source This link opens in a new window
- full-text resources from over 1400 journals, monographs, magazines and trade publications covering the food industry and related topics.
- also includes access to industry and market reports.
- Web of Science - Core Collection This link opens in a new window
- this link lets you search the WOS core collection which includes: Arts and Humanities Citation Index, Science Citation Index, Social Science Citation Index, the Book Citation Indexes, the Conference Proceedings Indexes, Current Chemical Reactions, Emerging Sources Citation Index and Index Chemicus.
- we would recommend this as the main search option for Web of Science.
- if you would like to search any index individually please use the edition drop down menu to make your selections.
- includes details of journal articles, conference papers and chapters covering all subject areas.
- can also be used to see how many times an article has been cited in later articles to trace the development of a topic
- abstract only database - full-text can be checked for using the "Full Text @ RGU" link.
- Scopus This link opens in a new window
- this database covers a large range of journal articles, conference papers etc. across all subject areas.
- abstract only database - full-text can be checked for by using the "Full Text @ RGU" link.
- you may be asked if you want to create an account. Searching can be done as a guest. Creating an account will let you create alerts etc.
- SAGE Business & Management This link opens in a new window
- journals in business and management, marketing, hospitality, economics, industrial relations and labour.
- COBRA This link opens in a new window
- a range of information intended to help entrepreneurs in setting up and running small businesses in the UK.
- includes industry snapshots, business information factsheets, area profiles and more.